The close relationship she’s cultivated with her millions of ardent fans has led to a more unified demographic than just about any political party, evidenced by the swapping of beaded Swift-inspired friendship bracelets that’s become a universal rite among concertgoers. Her prolific songwriting, negotiations around streaming and shrewd decision to re-record her first six albums have enabled her to create massive financial success at a time musicians have lost clout in the industry. She’s one of the few entertainers to reach that status based on music and performing alone, the result of work and talent, but also canny marketing and timing. The success of the Eras tour-a Super Bowl-sized event spanning numerous cities that has shattered records, sparked ticket frenzies and even caused the equivalent of a small earthquake-has propelled the pop star’s net worth past $1 billion, according to a Bloomberg News analysis. And in one of the biggest years of her nearly two-decade career, she’s entered into even more rarefied status: billionaire. Swift, as even the most casual pop-culture watchers can attest, is everywhere.
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